Logo design for the 2017 Pambula Show

The 2017 Pambula ShowWhen we were approached by a member of the Pambula Show committee, we were thrilled to work with them on their 2017 Pambula Show logo. The show had not had a great deal of attention given to it’s previous designs and so we took the opportunity to thoughtfully and thoroughly develop a design that will work for them for many years to come. We began the project in late 2015 and worked closely with the lead member heading up the new design project.

We began the project with a list of design elements they wanted to convey:

  • “A good wholesome day in the country”
  • A focus on family
  • Incorporating some of the show events – animals, food, prizes, rides etc.
  • Create a sense of excitement
  • Incorporate elements of the coast

Starting with that list we began to isolate elements we could ‘group’ into the design. As with all logos, the rule is simple is better. A design that is clean and simple is easier to remember. Because there are so many show events, we decided to use a simple show tent as a way of communicating them without having to create graphic representations of each. The stars help communicate the prizes and awards given at the show and the waving flags to the right convey a breezy coastal feel. Beneath the show banner, we used a shield design and placed a silhouette of a family and young teens. Set against a sunset backdrop the feel is that of an exciting day with the family.

Ultimately the design was very well received and the show committee is excited to be launching their promotional campaign for 2017’s upcoming show.

While Excell is very much a printing company, we pride ourselves on the expertise we offer all of our clients in many avenues outside of printing, from graphic and logo design to website design and development. We thoughtfully approach each design and we take care to ensure that our clients goals are met. This creates and end-product that will last for years to come.

If you have need for graphic design – including logo design – why not give Excell a call? We have experienced, professional designers who can guide you through the process. Not only do we create fresh and unique designs, but we’ll help you in the planning stages so you can trust that your designs will look good on all their intended applications.

Logo design for Bournda Environmental Education Centre

Logo design for Bournda Environmental Education CentreA logo design is possibly the single most important aspect of a company or organisation. Your logo communicates your business or mission to the rest of the world. How and what that communicates to your viewers relies on the experience and expertise of your designer or agency.

We recently had the pleasure to work with Doug at the Bournda Environmental Education Centre who was looking to update their ageing logo design. Working closely with the centre we isolated several key elements about what they do, who their audience is and what it is they need to communicate through their logo.

Because the centre educates children about the natural processes occurring in the local environment, we started the design with an infinity symbol. The symbol helps to communicate the symbiosis and constantly evolving nature of the environment as well as the natural ways the environment ‘recycles’ life. From water, to soil to vegetation to animal life, this single motif communicates that process using a minimum of design elements. We worked to isolate the right elements and the best ways to implement them. The design looks as though its moving through the careful use of positions, angles and spacing between the various pieces. When viewed as a single colour design, nothing goes missing – it simply works. The design we came up with was very well received and the centre is looking forward to applying the new design in future designs and promotional pieces.

With over 20 years of practical design experience spanning multiple industries, we offer custom design services that incorporate the thoughtfulness and meticulous attention to detail that is normally unheard of from a traditional print company. If you are in the Sydney, Melbourne, Canberra regions or anywhere in between and have a design project coming up, give us a call at 02 6495 7320 and we will be happy to not just provide quality design services, but print and web based services as well.

Logo design for Pambula Merimbula Golf Club

The Pambula Merimbula Golf Club LogoThe Pambula Merimbula Golf Club recently contacted us regarding updating their logo. We were happy to work with General Manager Ryan Clarke and explore different styles to give their previously ageing logo some new life.

One of the primary features of the Pambula Merimbula Golf Club is it’s unique wildlife that frequents the course daily. The Kangaroo’s were an essential element that needed to be incorporated into the logo. The second element that needed consideration was the colour scheme. The pallet used is based on an existing colour range that has been in use for a variety of club uses from their Glass House restaurant and uniforms to their promotional and existing print media. It was important that we work with these colours.

The use of the circular shape and a blend of traditional font styling with a more modern band across the bottom, moved the look away from a classical golf club to a more modern and progressive look that fits within the goals of the club and it’s members. The final result was one that was well received and we were very happy to have been able to work so closely and so effectively with the club.

If you have graphic design needs in the Far South Coast region from Batemans Bay to Mallacoota, make Excell your choice. We have decades of design expertise and communications know-how that enable us to provide clients with fantastic results. Contact us today at 02 6495 7320.

Logo design for Teen Clinic by Bega Valley Medical Practice

Teen ClinicWhen Bega Valley Medical Practice approached us about developing a logo design for a new program, we were proud to be considered.

The BVMP has developed a program to help teens of all backgrounds by providing them with a venue to discuss topics of concern to them with medical staff. The logo we designed was developed to appeal to teens. Using a clean custom designed font style for the word “Clinic” and a casual style for the word “teen” we wanted to convey a sense of individuality with the word “teen” combined with the strength and safety of a clinic. Because the program is about providing teens with an open forum, we incorporated a chat bubble. This icon would be something that is easily recognisable with the teen audience.

The client was very happy with the result and we are proud to have been part of a program dedicated to improving the lives of our younger generation.

If you have need for graphic design – including logo design – why not give Excell a call? We have experienced, professional designers who can guide you through the process. Not only do we create fresh and unique designs, but we’ll help you in the planning stages so you can trust that your designs will look good on all their intended applications.

Logo design for Bega to Tathra Safe Ride

B2T Safe Ride LogoWe recently had the privilege of developing a logo for a local group who has been working to develop a safe bike path for cyclists to ride between Bega and Tathra. When our client approached us about this project we were thrilled to be a part of it.

We worked closely with the program coordinator who provided us several key insights into their needs. Ultimately, they wanted a logo design to be clean and simple yet communicate a big picture. The logo needed to have flexibility to adapt to the possibility of additional programs (such as new bike paths between different locations). The logo needed to be bright and something marketable since they would be selling t-shirts as a way to build awareness of the program.

With these aspects in mind, we developed a logo that encapsulated these needs. Using two circles to represent the two locations for the pathway, we incorporated mountain elements to represent Bega and water elements to represent Tathra. These two circles also double as tyres. Between these two tyres is a large number “2” where the bottom part of the two bridges the two tyres. With a quick glance, the overall design appears to be a representation of a bicycle, but the design is communicating every element the client needed. The ‘dust cloud’ effect between the two tyres is really a silhouette of the Bega mountain range which is a more subtle way to communicate the ‘bridging’ aspect of the project.

The design works well as a t-shirt, it can be easily modified in the future to represent any additional bike path program and more importantly, the clients loved it.

If you have need for graphic design – including logo design – why not give Excell a call? We have experienced, professional designers who can guide you through the process. Not only do we create fresh and unique designs, but we’ll help you in the planning stages so you can trust that your designs will look good on all their intended applications.

Logo design for McBain & Co Lawyers

McBain & Co LawyersWe recently completed a logo design for McBain & Co Lawyers. Our client was wanting a logo that avoids the common styling used for legal professionals. We developed a clean and simple design that still retains a professional appearance without looking boring and uninspired.

If you have need for graphic design – including logo design – why not give Excell a call? We have experienced, professional designers who can guide you through the process. Not only do we create fresh and unique designs, but we’ll help you in the planning stages so you can trust that your designs will look good on all their intended applications.

Custom Logo Design for El Cubano Coffee

Cubano Coffee LOGO - FINALOne of our clients recently was looking for a unique logo design for a new coffee brand he is launching soon and so he came to Excell. Wanting to capture the essence of Cuba we were given a few parameters to meet by the client, but were given free reign overall. Initial designs put together by our design team were so close to the mark from the very beginning that the client had few changes before a final approval was given.

The design incorporates a few elements of Cuban culture, while keeping simple and legible. The end result for this particular logo was to be a rubber stamp so our design team kept the text bold so as to be legible when applied to various end-use products. The result was very well received by the client and he is excited to see his new logo in circulation.

If you have need for graphic design – including logo design – why not give Excell a call? We have experienced, professional designers who can guide you through the process. Not only do we create fresh and unique designs, but we’ll help you in the planning stages so you can trust that your designs will look good on all their intended applications.

At Excell, we’re more than award winning printing – we’re a marketing team you can trust.