The Seahorse Inn in Eden, NSW has a rich history and offers luxurious accommodation and amenities. They recently approached Excell to design and print an updated brochure. We began the project by identifying the key elements that needed to be communicated with the new design. The new design needed to convey a sense of refinement that was fitting for an establishment like the Seahorse Inn. One crucial element that we identified right away, was that no logo had been developed for the Inn. We worked to create a simple, yet elegant logo that the brochure design could get inspiration from.
For the cover of the brochure, we used a rich navy blue colour that contrasted nicely with the gold-toned logo. We intentionally kept the cover of the brochure understated – this creates an invitation to the viewer to explore the brochure further. Simplicity – when done correctly – communicates confidence in what you’re offering. Once opened, the viewer is treated to beautiful images of the property, rooms, restaurants and lounges available. Font selection and layouts were carefully designed to complement the content of the brochure. The design was very well received and we were very happy with the final result.
We appreciate the importance that good design plays in the success of your marketing. While working closely with our clients, the focus is to provide you with well executed design and print products – something that printing companies traditionally aren’t known for. Our designers have more than 20 years of individual experience in the design and printing industries making them a valuable asset to your project. If you have need for design and print services, give us a call today at 02-6495-7320.